Thursday, May 31, 2012

Why is Decaf Coffee Colored Orange?


Sanka Add
Ever noticed that Decaf coffee is usually poured from orange colored or highlighted pots?  Why orange? 

Decaf coffee was first commercialized in Germany in 1903 under the clever name, "Kaffee HAG (short for Kaffee Handels-Aktien-Gesellschaft, or Coffee Trading Public Company.)  The French turned it into; sans caféine ("without caffeine") or Sanka when the American tongues got a hold of it... 

Sanka came to the USA in 1923 and was the first commercial decaffeinated coffee.  Sanka  was promoted heavily in print, on radio and early TV programs. 

Sanka is still sold by Maxwell House Coffee, (Kraft Foods) for about $14 to $18 per pound. 
It is hard to know how large corporations decaffeinate coffee. Many coffee consumers prefer the Water decaffeination process originally know as the Swiss Water Process. This is the type of process that Cafe Justo is using.  It is more expensive than the solvent processes that are most frequently used.

The decaffeinated coffee for 2012 just arrived in Agua Prieta this week and is now shipping. It is an exceptional crop from our cooperative in Veracruz, Mexico.  Smooth, full-bodied and low in acid as is always the case with Café Justo, this combination of the coffee and the mountain water decaffeination process makes for an excellent decaf.


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